|To:||All Educational Toy Division engineers|
|From:||Nikola Tesla, Vice President for Innovation|
|Subject:||Educational toy project proposals|
|Date:||28 January 2015|
As you know, our engineers have been conducting research into existing educational toys in preparation for Little Toy Blue's entry into this market. In your prior report, you were asked to come up with innovative ideas for educational toys. Although your initial suggestions ignored traditional business matters such as engineering feasibility, manufacturing costs, and market demand, they were critical first steps in helping Little Toy Blue understand a product category that is new to us.
Now we must move beyond investigation and speculation to a systematic consideration of the best ideas proposed by our engineers. First, you should be aware of certain business realities. According to our Chief Financial Officer, funding for this initial product development will extend only until 17 April 2015. By that date we must report our best ideas and demonstrate, as a proof of concept, how we plan to proceed. Following these final presentations and reports, we will select a few prototypes and develop final products during the summer of 2015.
Your task is twofold. First, you will propose a microprocessor-based, educational toy that Little Toy Blue can develop and produce. The production version of this toy will be developed by a full team of Little Toy Blue engineers and built at Little Toy Blue's production facilities. We want you to be creative in your ideas--a wide range of devices will be acceptable, as long as they allow interesting and fun interaction with the child. However, keep in mind that the product must be simple and inexpensive enough to be incorporated into a mass-produced toy.
You need not describe a detailed plan for how to implement the final version of this toy. Our engineering teams will review these proposals and recommend one design for the final product. If your team's proposal is accepted, your product will be developed by the full engineering team.
Second, you will propose a prototype of this product. Your team will build the prototype this semester and demonstrate it on 16 April 2015 or 17 April 2015.
This prototype should demonstrate the feasibility of the key features of your proposed product, but it need not implement all features fully. When designing your prototype, keep in mind the following constraints:
We would like your proposal in memo format. You should describe the prototype's proposed features in detail and explain how the prototype demonstrates the main features of the final product as well as how your product addresses Little Toy Blue's needs. Your proposal should contain a detailed plan for how your team will build and demonstrate the prototype, including how you will partition the work among team members and how team members will coordinate their work. You should include a simple Gantt chart in your memo. Your memorandum will likely need to be at least four pages long to cover the necessary areas in sufficient depth.
You should use the structure below as a guideline and should use enough headings and subheadings to help the reader make mental transitions from one topic to another.
Feel free to contact Dr. Hildinger with questions.