Second Life Data Offers Insight into How Trends Spread   Bookmark and Share

Assistant Professor Lada Adamic has collected and analyzed data from the virtual world of Second Life to study how social influence plays a role in spreading trends. Her study is one of the first to model behaviors for which there is little data on real-world behavior.

Adamic is an author of a paper on the research that graduate student Eytan Bakshy presented on July 7 at the Association for Computer Machinery's Conference on Electronic Commerce in Stanford, Calif. Bakshy is a doctoral student in the School of Information.

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U-M News Service Press Release