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Stryd

Founded: 2014
Co-Founder: Prof. Robert Dick
Product/Service: Wearable devices for runners
Location: Boulder, CO
Website: stryd.com

Stryd is the first wearable device to give runners an accurate measure of power. So, for the first time, runners can accurately measure workout intensity across any terrain. From that, the possibilities are endless.

To use Stryd, runners simply clip it to a pair of short and run. It's tiny, out of the way and it automatically syncs with BOTH the sports watches and mobile phones people use to train every day. 

From the first run, you'll see new ways to improve your run. [Stryd Company webpage]


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WiredDecember 9, 2014

Review: Stryd

THE PROBLEM WITH running is that there’s no way to constantly adjust your effort for best results. You often go out too slow or too fast, then feel awful—or worse, get hurt and leave the sport for good. A long list of heart rate monitors and GPS trackers have attempted to quantify performance, but none of them telegraph one simple metric tailored to a runner’s own body.

In the crowded field of wearable plastic gizmos, a new device promises to give you an objective number to guide your runs. Stryd, from startupAthlete Architect, borrows the idea of “power” from competitive cyclists (or maybe Nietzschean scholars), and applies it to running. Power is the kinetic energy you release with each step. To use the device, you clip on a sensor and view your power either on your smartphone or on the heart rate screen of many sports watches. (I like the way the Stryd folks have hacked the signals showing power so they show up as heart rate on sports watches instead of the metric they were designed for.) If you are using the smartphone display, a voice comes on every minute telling you the average power in watts. At the end of the run, an online page displays a tidy pie chart showing how much time was spent in the easy running zone, the medium aerobic zone, or the cookie-tossing anaerobic zone.


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