AI Seminar

AI Inside the Car

Shadi Mere

Innovation Lead
Tuesday, April 01, 2014
4:00pm - 5:30pm
BBB 3725

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About the Event

AI Applications and consumer adoption in cars; the implications on the user experience, and the Human Machine Interface (HMI) design of cockpit electronics. The AI approach to the automotive user experience will require a paradigm shift in the design and implementation of intelligent infotainment systems. We will discuss the implications of behavioral interactions that are not static with a single experience design that fits all drivers. The need to develop experiences that will vary over multiple confounding factors, such as: time, season, weather, brand, customer segmentation, personal profiles, etc. We will show a pilot program to implement and test AI applications for an infotainment system, and present consumers feedback. We will also discuss the future of these applications and show planned future concepts for semi-autonomous, and fully autonomous driving from a cockpit design perspective.


Shadi Mere is an innovation lead with Visteon corporation. He works on advanced innovation, human-machine interaction, and creative design management. Shadi led the inception and development of the HABIT project: An automotive application of artificial intelligence for infotainment. During his 17-year career, Shadi had numerous Patents and worked on collaborative innovations projects with many leading companies such as: Nintendo Cisco Intel IBM Microsoft Canonical Ford BMW GM Renault/Nissan Jaguar/Land Rover

Additional Information

Sponsor(s): Toyota

Open to: Public