AI Seminar

The Making of Madden

Dave Swanson

Thursday, September 30, 2004
7:30pm - 9:00pm
White Auditorium, G906 Cooley Bldg., North Campus

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Dave Swanson is Director of R & D for Electronic Arts-Tiburon in Maitland, Florida

About the Event

The talk will cover the process of developing a game like Madden NFL Football. There will also be an overview of the technology behind the games. Real Madden examples will be used to show the types of problems game developers face on a regular basis.


Dave Swanson is the Director of R&D for Electronic Arts-Tiburon in Maitland, Florida. Dave has been with Tiburon for almost 10 years from the 8 person start up to the 400 person subsidiary of Electronic Arts. He started his career as an assembly language programmer on the Sega Genesis. Dave was lead programmer on Madden NFL Football for a number of years creating games for the Sony PlayStation, Sega Saturn, Nintendo 64, Sony PlayStation2, Microsoft XBox, Nintendo Gamecube, and PC platforms. He continues to work on core technology that will be used to create the future of Madden and EA-Tiburon's other games.

Additional Information

Contact: John Laird

Phone: 647-1761

Email: laird@umich.edu

Sponsor(s): John Laird of CSE

Open to: Public