| To: | All Music Synthesizer Division engineers |
| From: | Nikola Tesla, Vice President for Innovation |
| Subject: | Initial music synthesizer project proposals |
| Date: | 2 February 2009 |
As you know, our engineers have been conducting research into existing commercial music synthesizers in preparation for Little Toy Blue's entry into this market. In your reports of January 26, you were asked to come up with innovative ideas for incorporating music synthesizers into products. Although your initial suggestions ignored traditional business matters such as engineering feasibility, manufacturing costs, and market demand, they were critical first steps in helping Little Toy Blue understand a product category that is new to us.
Now we must move beyond investigation and speculation to a systematic consideration of the best ideas proposed by our engineers. First, you should be aware of certain business realities. According to our Chief Financial Officer, funding for this initial product development will extend only until 17 April 2009. By that date we must report our best ideas and demonstrate, as a proof of concept, how we plan to proceed. Following these final presentations and reports, we expect a second round of financing from Pixilated Studios, allowing us to fully develop the prototype projects during the summer of 2009.
Your task is twofold. First, you will propose a music synthesizer that Little Toy Blue can develop and produce. The production version of this synthesizer will be developed for the holiday season of 2010 by a full team of Little Toy Blue engineers and built at Little Toy Blue's production facilities. We want you to be creative in your ideas--a wide range of devices will be acceptable, as long as they allow interesting and fun interaction with sound. However, keep in mind that the product must be simple and inexpensive enough to be incorporated into a mass-produced toy. We are not looking for full-fledged musical instruments, but rather for imaginative devices that can be implemented with a simple microprocessor.
You need not describe a detailed plan for how to implement the final version of this synthesizer. Our engineering teams will review these proposals and recommend one design for the final product. If your team's proposal is accepted, your product will be developed by the full engineering team.
Second, you will propose a prototype of this product, which your team will build and demonstrate on April 16 or 17.
This prototype should demonstrate the feasibility of the key features of your proposed product, but it need not implement all features fully. When designing your prototype, keep in mind the following constraints:
We would like your proposal in memo format. You should describe the prototype's proposed features in detail and explain how the prototype demonstrates the main features of the final product as well as how your product addresses Little Toy Blue's needs. Your proposal should contain a detailed plan for how your team will build and demonstrate the prototype, including how you will partition the work among team members and how team members will coordinate their work. You should include a simple Gantt chart in your memo. Your memorandum will likely need to be at least four pages long to cover the necessary areas in sufficient depth.
You should use the structure below as a guideline and should use enough headings and subheadings to help the reader make mental transitions from one topic to another.
Feel free to contact Dr. Hildinger with questions.
Background of project summarized adequately and need for product clearly defined.
| 6 | 9 | 12 | 15 |
Good physical description; good description of functionality; clear explanation of how project would meet client's needs; mention of constraints on the project and how they will be addressed.
| 15 | 20 | 25 | 30 | 35 |
Clear plan for accomplishing objectives; clear proposed schedule for completion of project; Gantt chart.
| 6 | 9 | 12 | 15 |
Relevant qualifications of team members clearly stated.
| 2 | 4 | 6 | 8 | 10 |
Memo format: descriptive abstract, single-spacing, block paragraphs, bold section headings, adequate subheadings, page numbers; memo header in correct format; legibly printed in readable typeface. Good syntax and usage; clear expression; good organization of material within paragraphs and sections.
| 5 | 10 | 15 | 20 | 25 |